We have been using live streams mainly since February 2018. Live broadcasts, presented as part of the Stories section, are an area that animates the Instagram screens today, is not affected by algorithms, offers a variety of life, makes it possible to live in that moment, you can get involved as well as magnify its effect, and you can measure that effect instantly.
Dozens of features that fit on a single screen Instagram is a social media that fits dozens of features on a single screen, we wonder how people live more than what they think, access and interaction are easier and less costly. Improvements are being made to spend a long time inside, and they continue to be made. Due to its visual focus, it has a more tiring structure as you scroll the screen. On the other hand, these images do not require us to dwell on them.
For live streaming and broadcasting, FUBO channels offer a variety of Stories that are colorful, entertaining, and have completely different dynamics. We use a platform where expressions are made in shorter sentences, colored with emojis, meet in hashtags, we prefer to browse the posts apart from examining the details and we do not care about who thinks what.
Do not underestimate Instagram users!
They were subjected to the most updates and innovations during the year. They adapt easily and apply innovations. They were there long before you started live broadcasts and they are probably more experienced in this field than you. They love role models, they prefer to follow what is like them. It’s easy to get their attention, but you have to work hard to be permanent in their social life.
WHY DID WE DON’T LIKE LIVE BOOKS?
There were also those who liked live broadcasts as well as reacted by saying “I didn’t open it, it’s enough”. I am on the side that will encourage you to broadcast live but have a little tiredness about broadcasts. Let’s start with why publications are not liked.
User experience and the boring attitude of broadcasters
Almost every platform has a live broadcast feature and not many were disturbed by this, on the other hand, when it came to Instagram live broadcasts, the situation changed. Read more
The design of the platform was developed on the basis of visual sharing and therefore, scrolling and recording the screen. Discover and Stories, even Highlights feature was positioned for those who had more time. We also felt that we were being harassed a little when live broadcasts were included and they were used actively. We witnessed that our screens, which were calm and under our control, were out of our control. We were uncomfortable with everyone’s enthusiasm to broadcast live and the notifications were not interrupted.
Imagine that you have 10 friends or people you follow live streaming at the same time. The time they start broadcasting is usually between 21:00 and 22:00. It’s a time when you want to throw your phone and break it. You get the full phone in your hand, it broadcast live, these live broadcast notifications. You want to dismiss the notification. You see, you are included in the hop live broadcast. People who live broadcast are disconnected, again we go back to the beginning in terms of notifications. It should not be forgotten that I have broadcast reminders with WhatsApp, Mail, and DM messages you received before.
This circulation is annoying because you think it is selfish, it gives a lot of me, me, and your field is intervened. You don’t want to change your notification settings just because of living broadcasts, maybe you don’t know how to do it. Since your close relationship with the screens has already increased, you experience more intense distraction. Whatever you are doing at that moment, you are moving away.
Find it interesting or bored
We did not find the publications and guests that were focused interesting. We are tired of seeing similar topics, the same pace, and faces all the time. If the subject is “watching without being included”, unfortunately, live broadcasts have become a weak choice. We found the comments to the broadcasts simple, we forgot what was being talked about while trying to count the audience who went in and out. As we constantly saw broadcasts, we made it ordinary, consumed, and eventually lost our enthusiasm.
We did not want to give control of our screens to the other party. Another aspect of our disturbance of live broadcasts is about starting a new habit. Swiping was our main habit, even though watching live was a preference. It was too much for us to both look at the comments, listen to the speakers, and think about what to write. We didn’t want to be added to the counter in the corner of the screen and give our screen control to the other party.
Perceived it as a threat
Live broadcasts attracted so much attention and talk that they were criticized by those who labored for digital and made a profit with this effort. It attracted rapid attention, it was simple and thought to be uncomplicated, it was free even if labor was given, and making digital work seem worthless. For now, it seemed like a dry nose, but it might be a new imperative to be imposed later. Of course, this was a risk for those who did not want to leave their comfort zone.
Felt it wasted our time
We know how much time social media took, we were uncomfortable with it. We found more free time during the pandemic process. We felt the necessity of the time we had and how good it was for us. Live broadcasts seemed to take away this new gain. Just like television shows, it was unnecessary and even less qualified.
Uncontrolled and objectionable
Live streams were uncontrolled, just like stories. The information given in public broadcasts, language used, product placements, and brand promotions were not questioned much. During the pandemic period, trust in celebrities who advertise food supplements and receive heavy criticism has already decreased. As the number of publications increased, our past current concerns remained alive with new ones added.
WHY DID WE LIKE LIVE STREAMS AND TAKE INTEREST?
During the pandemic period, we were constrained, lived in closed spaces, and when we turned on the televisions, we felt that we were living in other worlds, our anxiety increased and we were disconnected from each other. We read more to refresh our knowledge, but we did this by clicking on websites. It has become more essential than ever to be present on social media, to hold on to life, and to keep our relationships fresh.
Live broadcasts offered a colorful way to hold on to life, life, and the future. It created equal opportunities, made us feel good, made us think that we are not alone, offered options, created a new communication channel, and enabled creativity and performances to be displayed. He served such cream to the sector where the cake was getting smaller and smaller, that cream should be kept fresh at all times and consumed fast, it was a colorful and appealing sauce that was tempting to dip a finger into the cream. Besides this, you can spend a great time in entertainment by enjoying movies from the ocean of movies.
Do you think it is right to criticize the broadcasters and viewers?
And how do you do it, you already do it, and this is your right, as long as you don’t insult. The only thing that will unite those who love live broadcasts and those who do not is empathy. Social media is a set of channels that make you question yourself first, give you control again, and offer almost limitless choices. It’s essentially a communication channel where you can control how you use it, what to focus on, who follows and – who can follow you. Moreover, it is a digital marketing channel that grows its power and influence day by day.
Live broadcasts are important for strong communication. Your target audience is here, you have location-based access, you have found that free time zone that will multiply your impact, you have formed an idea through successful – unsuccessful examples until now, it is time to find the courage to start your own live broadcast.