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A Lowdown On TikTok Ads

by Eric

TikTok now offers advertisements to help you increase your audience and brand exposure. TikTok began testing with adverts on their platform back in January 2019. Due to this, their managed service platform was released in April 2019. Not all nations have access to TikTok adverts as of the time this article was written.  Learn more.

An environment for biddable advertisements is provided, much like on other social media sites. Currently, TikTok advertising cannot be self-served; instead, all transactions must go through a company representative. Future events will undoubtedly bring about change.

On TikTok, there are just short-form video adverts available. This makes perfect sense as TikTok is a platform that is full of short-form videos so any ads will be seamless to users. There are three different models that you can follow with TikTok ads which are:

  1. CPC (Cost Per Click)
  2. CPM (Cost Per Thousand Impressions)
  3. CPV (Cost Per View where a view is a minimum of 6 seconds)

The targeting features are a little basic right now. You can choose your audience on the basis of age, gender, and location. The geo-targeting allows you to target down to the state level in the United States. In the future, you can expect to see more targeting options such as interest and behavior.

Here are the four types of TikTok ads currently available:

Native Ads (In Feed)

Have you ever experienced the story ads on Instagram? These are full-screen mode and usually pretty effective. If this appeals to you then you will like the native ads on TikTok. You can add an external link to your website with these ads.

With this type of ad, you need to decide on the length of your video from 5 seconds to 15 seconds. You have to create a vertical format video because it is going to display in the “For You” page of your target audience. You can add a call to action such as downloading an app or visiting your website.

Hashtag Challenge Ads

Hashtag challenges are very popular on TikTok so it makes sense to create ads in this format. What you will do here is to encourage the TikTok users in your target audience to participate in a challenge that is centered around your brand or one of your products.

TikTok users really like to participate rather than taking a passive stance. So if you come up with the right hashtag challenge ad you can expect some very good levels of engagement. These ads run for 6 days and a TikTok representative will support you the entire time.

The Brand Takeover Ad

The Brand Takeover ad appears when a user first opens its TikTok app. It is literally front and center on their screen. You can use this kind of ad to send a user to an internal piece of content or drive them to your website.

Brand Takeover advertisements are allowed in certain categories. This type of advertisement is only available to one advertiser per category per day. Due to their scarcity, we anticipate that these TikTok commercials will soon become the most expensive ones.

The Lens Branding Ad

You will be able to employ face filters, 3D objects, and more if you choose a branded lens advertisement. The correct branded lens app can boost platform engagement significantly, thus they are unquestionably worthwhile to take into account.

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