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Digital Marketing: The Power of Social Media Influencers

by REX
Social Media Influencers

Want to learn more about the impact of social media influencers? Is your online business struggling, or are you fighting to bring in new customers without success? Then, influencers might be the solution to your problems, but they don’t work for every case.

So, how do you know whether they’re right for you? The sections below outline the benefits of hiring social media influencers. When you’re ready to learn whether they could be the answer to your business woes, read on.

What’s a Social Media Influencer?

Becoming an influencer requires three key traits. First, one must establish credibility and become an authority in an industry. Second, one must gain a large online following. Finally, one must convince that audience of certain realities.

Sometimes those realities might include introducing previously unknown problems. Other times, they could include persuading an audience that a given service, product, or idea is the perfect solution. The influencer sways the audience, and the audience follows the influencer’s advice. When we talk about a large audience, we’re talking about hundreds of thousands to hundreds of millions of followers. If it’s a niche industry, we’re talking about a smaller, more focused following. For instance, “small business owners using first-party data to bolster sales.”

Consider the effect 100,000 new online shoppers interested in your product might have on your business? Would you be willing to try an experiment? For two months, take the money from your online social ads campaign and contract an influencer who specializes in your industry.

Some Do and Don’ts of Influencers:

Social media is still considered an emerging technology, so we can’t predict the effects that hiring a Twitter influencer might have on your business five years from now. If you want to make predictions, think on a month-by-month or quarterly basis, instead. Read more about  How to Boost Your Sales with Digital Staging.

If you want to increase the number of followers to your own social media page, influencers can help with that too. Some social media gurus preach from the “organic followers only” Bible, while others say just buy cheap Instagram followers. Influencers can help spread the word about your business, no matter which guru you follow.

How to Pick Social Media Influencers:

The hardest part about contracting an influencer doesn’t happen at the bargaining table. It happens well before that, while you’re still at the drawing table. Where can you find an influencer who fits your needs? The answer is simple: start in your niche. If you sell a multitude of products or services, pick a single service or product. Now, look for an influencer who has an audience built for your product or service.

Imagine that you sell durable cups and water bottles. You just released a new version of a bottle that keeps water smelling and tasting great for up to ten days. So, what type of influencer might be a good match for you? Well, who would use such a water bottle? Perhaps soccer players, or avid hikers? Now, look for an influencer who has a large audience of hikers or soccer players.

What’s Next?

Now that you know what social media influencers do, you understand why they’re a common tool for expert marketers. Do you have a product or service that would benefit from more word of mouth? If so, what type of influencer would be most useful to you? If you’re interested in learning more about digital marketing, zip over and take a peek at our enormous digital library, today.

 

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