FedEx. Apple. McDonald’s. We all know the value the highly recognizable logos of these huge companies bring. We also know they spend big bucks designing them. If you’re a small business owner, you might think you can only dream of getting a logo that sets you apart like one of these giants. But actually, there are a few simple tips to set your logo apart from the rest. Read of for five top logo design tips for small businesses.
- Think Style, Not Fashion
Effective brands do not change their logos often. They understand the value of a logo that sums them up but doesn’t stop them from growing. Your small business logo needs to be stylish but beware of simply being fashionable.
If your logo is too of the moment, it will quickly start to look dated. Think about a design that will look good on a corporate pen and also look great blown up on a billboard.
- Have Your Goal in Mind
Before designing your logo or working with a design team, have your goal clearly in mind. Your logo needs to communicate your company’s identity. Highlight what makes you stand out from the crowd.
Even if you offer a service that’s similar to that of many others, ensure your logo captures the ethos of your business. Your choice of the color palette can have a lot to do with this.
If you outsource logo design to a graphic designer, this part is even more crucial. If you don’t clearly understand your vision, there’s no way they will. And you won’t be happy with the end result.
- Stick To Your Budget
It’s easy to get carried away and blow a huge chunk of your marketing budget on creating the perfect logo. The fact is, your logo is just one piece of the puzzle.
Consider using a business logo generator to design a business logo people will remember. It allows you to create a distinctive logo for your business and gives you full control over the design. The best part is that it is quick and doesn’t break the bank.
- Choose a Logo that Lives
A logo may seem static, but some companies have nailed logos that seem to be alive. Just think about the Twitter or FedEx logos. They’re simple, but they both come to life in different ways. Read more about the New Verizon logo Symbol & History.
When thinking about how to create a business logo that people will remember, think about market leaders.
With the Twitter cartoon bird, it’s all about positioning. It looks like it’s soaring. The position of its beak is joyous, almost as though it’s singing.
The FedEx logo shows what negative space can do in business logo design. Carefully concealed, yet blatantly obvious when you look, is an arrow between the E and the x. This gives the idea of forwarding motion: exactly the message the company wants you to take away.
- Listen To Your Customers
We’re used to hearing a ton of negative backlash in the media when major corporations change their logos. It’s part of the deal; you’ll never please everyone. But feedback is important in helping you to choose the most effective logo for your business.
Consider coming up with multiple designs, rather than trying to sell the one you like best. You can then submit these to focus groups and get critical feedback on which one captures the essence of your brand.
At the end of the day, it’s your call. But at least you’ll get a sense of the likely response from your most important cohort: your clients.
Logo Design Tips to Set Your Business Apart
Your business may be small now, but you can still learn from the biggest and best. Follow these logo design tips and you’ll create something memorable that sums up your brand.
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