It does not matter whether you have just started your business, have an established customer base or are successful beyond your wildest dreams; customised stickers can help your business or your brand progress at any stage.
Custom stickers are little low-cost advertising spaces that are designed to represent your business and values. They enable you to not only generate exposure for your brand, but to turn your loyal customers into ambassadors for your business. Printed onto a sticker, your logo will pop up in unexpected places, leaving a lasting impression on potential customers.
We have collected three different ways of making stickers work for you and your brand.
1. Brand it!
Customised stickers are the easiest and cheapest way to brand your product without having to splurge on expensive product packaging. Instead, you can buy you packaging in bulk and simply add a variety of customised labels to give your products a personal touch. These are even available in different effects – perfect for that premium product. This cool example below shows how easily a holographic label can elevate your brand and make it a real eye-catcher.
2. Hand it!
To customers, to influencers, to suppliers, to everyone. Stickers have a secret super power: while they are one of the most effective ways to promote your brand, they are not perceived as advertising. Quite the opposite in fact; customers see them as a present and are thus more likely to associate your business with generosity and a great customer service. On top of that, the more people use your stickers, the more people will be exposed to your brand. Social media extrapolates this which is why it might be a good idea for you to reach out to some influencers. But let’s not forget about the base you have already established. Instead of business cards that are likely to disappear, leave stickers with your suppliers for potential new customers to pick up.
3. See It!
Stickers are the perfect way to create immediate and unexpected exposure. The world’s biggest brands use guerrilla marketing strategies to catch customers off guard and therefore create an even bigger impact. Such strategically placed stickers transform advertising into an experience. Look at this hilarious example down below – you are bound to talk about this after you’ve been to the bathroom.
We hope we could spark your creativity a little bit and maybe you will give stickers a try and include them in your marketing. If you already had success doing so, please let us know in the comments below!