It does not matter whether you have just started your business, have an established customer base or are successful beyond your wildest dreams; customised stickers can help your business or your brand progress at any stage.
Custom Stickers for Marketing
Custom stickers are little low-cost advertising spaces that are designed to represent your business and values. They enable you to not only generate exposure for your brand, but to turn your loyal customers into ambassadors for your business. Printed onto a sticker, your logo will pop up in unexpected places, leaving a lasting impression on potential customers.
Utilize Vibrant Colors and Materials
One of the most effective methods of product promotion is visual marketing, as evidenced by the numerous billboard and television advertisements as well as in-store promotions. It implies that the general public is more apt to pay attention to anything that piques their visual curiosity. The utilisation of vibrant hues, captivating patterns, and inventive materials like hologram stickers could make marketing materials more effective.
Make A Limited Version
Why not associate a company name or logo with the idea that something unique gains value over time? Have stickers printed that few people will have the opportunity to own to make a brand logo, name, or phrase stand out. Creating a little mystery surrounding a firm would want others to learn more because limited edition things always have an attraction that many people are drawn to.
How to use Custom Stickers for Marketing?
We have collected three different ways of making stickers work for you and your brand.
1. Brand it!
Customised stickers are the easiest and cheapest way to brand your product without having to splurge on expensive product packaging. Instead, you can buy you packaging in bulk and simply add a variety of customised labels to give your products a personal touch. These are even available in different effects – perfect for that premium product. This cool example below shows how easily a holographic label can elevate your brand and make it a real eye-catcher.
2. Hand it!
To customers, to influencers, to suppliers, to everyone. Stickers have a secret super power: while they are one of the most effective ways to promote your brand, they are not perceived as advertising. Quite the opposite in fact; customers see them as a present and are thus more likely to associate your business with generosity and a great customer service. On top of that, the more people use your stickers, the more people will be exposed to your brand. Social media extrapolates this which is why it might be a good idea for you to reach out to some influencers. But let’s not forget about the base you have already established. Instead of business cards that are likely to disappear, leave stickers with your suppliers for potential new customers to pick up.
3. See It!
Stickers are the perfect way to create immediate and unexpected exposure. The world’s biggest brands use guerrilla marketing strategies to catch customers off guard and therefore create an even bigger impact. Such strategically placed stickers transform advertising into an experience. Look at this hilarious example down below – you are bound to talk about this after you’ve been to the bathroom.
We hope we could spark your creativity a little bit and maybe you will give stickers a try and include them in your marketing. If you already had success doing so, please let us know in the comments below!
Types of Custom Stickers
| Type | What it is | Best for |
|---|---|---|
| Die-cut | Cut to the shape of your design | Logos and detailed shapes |
| Kiss-cut | Cut through the top layer only | Sticker sheets and easy peeling |
| Vinyl | Waterproof and durable | Outdoor use, laptops, cars |
| Holographic | Shiny, rainbow effect | Eye-catching designs |
| Clear | Transparent background | Glass, windows, packaging |
Die-cut stickers look the most professional, as they follow your design’s shape. Vinyl stickers last the longest outdoors, as they resist water and sun. Holographic stickers catch the eye and suit fun brands. Choose the type that fits where the sticker will be used.
How to Design a Sticker That People Keep
Keep the design simple. One clear image and a short line of text work best. Use bold colours that stand out. Make sure your logo is easy to read at a small size. Test the design by printing it at the size you plan to use. Ask friends if they would stick it on a laptop or a water bottle. If they say yes, the design works.
Where to Use Custom Stickers
Stick stickers on product packaging, so every order carries your brand. Hand them out at events and trade shows. Give them to customers with each purchase. Put them on your shop window or counter. Ask happy customers to stick them on laptops and bottles. Each sticker is a small ad that travels with your customer.
Frequently Asked Questions
What are custom stickers for marketing?
Custom stickers are little low-cost advertising spaces that are designed to represent your business and values. They generate exposure for your brand and turn loyal customers into ambassadors.
What types of custom stickers are there?
Common types are die-cut, kiss-cut, vinyl, holographic, and clear stickers. Vinyl stickers last longest outdoors, while holographic stickers catch the eye.
How should I design a custom sticker?
Keep the design simple, use bold colours, make your logo easy to read at a small size, and test it by printing it at the size you plan to use.
Where should I use custom stickers?
Put them on product packaging, hand them out at events, give them to customers with each purchase, and ask happy customers to stick them on laptops and bottles.
Are custom stickers expensive?
No. Custom stickers are one of the cheapest ways to brand your product, as you can buy packaging in bulk and add stickers for a personal touch.
Disclaimer: This guide gives general information only. Prices change over time. Check each supplier’s page for current details.
Ordering Custom Stickers
Order stickers from a print shop that offers a proof before printing. Compare prices from two or three suppliers, as bulk orders cost less per sticker. Check the material: vinyl lasts longest outdoors, while paper stickers suit indoor use. Ask about the minimum order, as some shops need at least 50 or 100 stickers. Keep a few designs in stock so you always have stickers ready for events and orders.
Last Updated: 6 November 2026