The industry of mobile game is a billion-dollar industry. It is expanding its horizon with speed unmatched by any industry. App stores daily get hit with the number of game applications. Some make their place in the user’s top list of games, while some get digital dust in digital space – No one asks about or considers checking them. As competition is tough, it brings lots of creative work for a game app development company to come up with something that ignites a user’s interest and skyrockets their success.
If your intention is similar, and you want to develop an entertaining and engaging mobile game, then you are in the right place. This article will provide you the strategies best for the game development process. Let’s see what they are below.
To ease your level designing process, develop playable prototypes. When you validate the basic concept of the app, it gives you a sense of direction in your mobile game development journey. If you identify things that are going off track, you can easily adjust them in the beginning before the actual development starts. Read more about Major Challenges Faced in Mobile Game Development.
Make prototypes often time and pass them to the development stage if they do great. With this technique, you save a significant amount of time.
Don’t Ignore Graphics:
Graphics are the foundation of any game. Whether you talk about pc, consoles, or mobile gaming, they all create demand in the market because of their graphics. If your game graphics are blurry or pixelated, they will wander in digital space aimlessly. So, to avoid this, pay attention to aesthetics, graphics quality, color, and resolution. Devices come in different sizes; you need to ensure that your game supports various screen resolutions and sizes without affecting quality and performance.
Investment of time and resources in graphics while developing a game always pays off. They are like the soul of the game. Developers and designers can utilize 3D software and programs to create stunning art and levels to make their audience blow.
Come with Engaging Story:
If graphics are soul, the story is the body of the game. No matter from which a game belongs. It needs a storyline to engage or fascinate a user. Align your character and objects with a story to make a connection. When everything is interconnected, your game will be enjoyed on every level, and the user will get addicted to it.
However, addiction does not come from any specific formula. Keep your creativity up and draw inspiration from big titles – See how and why they are big. Experiment with things multiple times to find the best one for you.
Consider Monetization Before Launching a Game:
People, in excitement, develop the game and presume that it will be the big hit in the market. They forgot that it’s a digital product that came into existence to put them into a business. An installation of a game on a mobile device does not mean you are selling. You have to design a suitable monetization model, along with sale identification, as selling in F2P is a continuous process. With the development in parallel, analyze the selling process. Develop a roadmap, revealing all possible results, and use them as the foundation of the game application monetization model.
Develop a Mobile Game Landing Page:
Uploading a game on the application store does not complete the job. If you think it is enough, you are mistaking. A landing page is essential to market your game application.
Along with an app store page, a website improves the digital product visibility and supports the marketing efforts.
Assume it as a point holding all the relevant details about the game. Details can be trailer, images, videos, screenshots, gameplay, news, ratings, tutorials, FAQs, or anything related.
You are already aware that app stores have hundreds of thousands of games which is keeps increasing daily. So, there are many possibilities that someone already has a game there similar to yours. That is why research is crucial to validate the idea and concept; otherwise, you will get the crown of copycat. With extensive research, ensure your idea is original and has little or no resemblance with the already available game applications. For that purpose, you will require to download and play similar games of other developers to see what they contain and what they don’t.
Begin with Marketing in Advance:
Start working on your marketing strategy as the development phase begin. Early marketing of the product creates buzz among the audience and develops a success path for you. Many companies or developers wait till their app development gets complete, and only then they come to the marketing side. It is a mistake which you have to avoid. Become a part of gamers’ networks, communities, forums from the initial days, and promote your game on them.
A blog or article stating the entire development journey is also something you can do. Tell people about your future projects, offer them a newsletter service to notify and update them via email. In this whole marketing effort, please do not neglect the inclusion of video as they are a great source of engagement. Considering a YouTube channel to release trailers and gameplay also worth it.
Test Test and Test:
Gaming applications need more prototyping and testing than other apps. Testing ensures a smooth, lag-free, error-free, and optimized experience. QA team and developers, before the release, prepare test formats with different levels and test the game to see how it responds. The beta release is also something you can do. In this process, you release the game’s beta version and ask users to test the application and provide feedback to you.
Seek Comments from Other Game Publishers:
Doing things independently is good, but getting comments from the other mobile game publishers is not something you can miss. They may tell you things which you never imagined or didn’t think about it before.
For example, your game did a great job on day 1, but on day 4, the graph faces a downward inclination. There could be multiple bases behind this: Maybe it was too easy to play, or maybe it didn’t have engaging content. For this, you need feedback from people who can tell you what made them bore and less interested. You can also show your game to a trustworthy person to acquire their comment on it. Different people see the same thing from different angles, and you have to understand different perspectives through their valuable feedbacks.
These are the techniques that you can incorporate in your game development process to make your game successful from every aspect. These will allow you to gain massive attention and hook the gamers for several hours.
It is a general belief that game development comes with no challenges, but in reality, it’s a cumbersome process for developers. However, hard work in the right direction brings tons of rewards. From the beginning, set realistic and feasible expectations. The formula of success is the fusion of intelligent marketing with solid development skills. With a transparent vision, you can easily tackle challenges that occur in your journey and achieve overwhelming progress.
Those who don’t know about game development and are new to the field can hire a game development company or developer to create an animated digital world with digital beings for real beings.