Technology has transformed the way we do business, and everything has moved towards digitalization. Writing emails to WhatsApp messages, every form of communication, whether written or oral, is conducted through paperless means. However, one thing remains on paper – business cards. Most people argue about the importance of business cards in the 21st century. After all, the world has transitioned to online communication. So, how does a business card fit in?
Importance of Business Cards in 2021
If you are wondering whether business cards are relevant or not in 2021, then you are in the right place. Below we have shared 4 reasons why business cards are important. So keep reading to learn more.
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Business Cards Are A Part of Your Brand Identity
A business card is the first customer touchpoint. It might be a small piece of paper for some people, but in reality, it’s the first impression of your company. Whether your brand’s logo is embossed or pasted, the colours are relevant to your market, or the design is minimalistic or crowded, tells a lot about a brand. Therefore, business cards are important to leave a good first impression. Though business cards were primarily made for sharing relevant contact information, they have transitioned to become a part of your corporate identity.
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Convey’s Professionalism and Readiness
Business cards have been used for decades, and they have been symbolized as a gesture of professionalism. When there was no internet, people used to communicate contact details via business cards. It’s a pre-defined characteristic of business cards that won’t change any time soon. Therefore, business owners exchange business cards during meetings and presentations to convey professionalism and readiness.
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Faster Than Passing Digital Information
Aside from representing corporate identity and conveying professionalism, business cards quickly pass information. Think about it, would you take the time to note down someone’s contact number while they dictate it to you? Business cards are for professionals who don’t have the luxury of time. Therefore, passing along a visually appealing contact card makes sure the other person has your details.
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It’s Essential For International Business
Business cards are used all over the world, and some countries treat them with great respect. People in Japan have a culture of presenting a business card with two hands and a sign of respect. You can’t expect to share digital information like that. Moreover, sharing information digitally might offend your international client. Therefore, business cards are still in trend.
The Bottom Line
There are numerous business card designing companies like Space Print. These companies make sure your contact details are shared professionally and creatively. After all, business cards are a part of your corporate identity, and they pass along information faster than digital means. While the numerous advantages of digital information transfer have their own place, business cards are still relevant. Corporate leaders and business owners still carry business cards with them so they can readily share their information. Moreover, it’s a sense of pride for some people to have a business card. The feel of owning one dedicated to your name is close to owning a company, house, or car.
