Nothing can convey a message as efficacious as videos, which is why using a video in an email can lead to a 200-300% increase in CTR. (Wordstream) Yes, according to stats, just mentioning the term “video” in the subject line of the email does raise the open rates by 19%, CTR by 65%, and even reduces the count of unsubscribes that too by 26% (Wordstream). And why not? Who is interested in the boring old wall of text messages when they can enjoy the same message via an informative & engaging video message.
This is why the popularity of Vmail (Video email) has increased considerably over the years. Still, many companies are unaware of the potential of Vmails hold. If you are among them, this blog can certainly help you realize the power of videos in emails.
But before we begin, let’s see some Vital Facts about Vmail:
- 87% of professional email marketers say video has rewarded them with good ROI. (com)
- 54% of subscribers choose emails with videos.
- An initial email with a video experienced a raised click-through rate of 96%.
It is not wrong to say that Videos and emails are vital ingredients for lead driving and nurturing your revenue. And when combined, the benefits you receive increase manifold. So, first, learn what Vmail actually is, and then let’s proceed towards its benefits!
What is Vmail?
When someone asks, What is Vmail? the answer that pops up in anyone’s mind is – voicemails. Some people even think that it’s the acronym for Victory Mail, which it actually used to be during the war. But they might need to think twice before deciding on the right answer.
Vmail is an acronym for video email, which is nothing but a marketing and communications strategy that integrates email with video content.
All you need to do is take any plain old email, add an engaging and relevant video to it, and it’s done: instant engagement.
Advantages Of Using Video Marketing In Your Emails
No offense if I say that people may not open all of your emails. There can be many reasons for the same, like they may not have enough time or your email may not draw their attention as you want it to. This is where Vmail helps. About 69% of people choose video over text, especially while learning about a service or product. (SmallBizGenius) As a result, when you integrate videos into your mail, people feel compelled to open it.
But are you still in a dilemma about why videos emails are great to count on while making a marketing strategy? Check out some benefits of the same here. Hop in.
1. Vmail is More Shareable
It is not surprising that we all share videos with people more than lengthy text. Hence, creating or posting more and more creative videos helps you attract more potential buyers beyond those on your mailing list, as your audience is going to definitely share your content with individuals who may find it fascinating or useful.
An email with a video sent to one person may end up seen by hundreds or more people. Isn’t it amazing?
And the best part is, the video email initial cost doesn’t get affected in any way while increasing its visibility; instead, it turns out to be genuinely cost-effective!
Pro tip: Simply add a sharing button into the mix, and this advantage will reach its highest peak. You can even add different social media channels so that audiences can share the video on their preferred platform!
2. Spending Time On Email
This is one of the most significant reasons people consider using emails with videos within their campaigns. Video being engaging in itself is one of the most consumed forms of content today in the internet era.
So brands are sending Vmails for sticking power. It is reported that people are giving more time to the video content in the email. It is vital because the email that has the power to hold someone’s attention leads to improved conversion rates and huge brand recognition.
3. Boost your Audience
Adding personalized, interactive videos to emails generate a lot of interest, and as mentioned above, people often forward them. As a result, your Vmail might reach hundreds of people just because of the video, leading to an increased number of viewers.
But just adding a video in the mail does not guarantee increased returns. Unless the video attached in your mail is good, it will not provide the expected results. You need to create a fantastic video with the right content, proper CTA, and a good voice-over. So, be sure to spend some extra time planning and producing your video.
4. Makes Complicated Pitches Simple to Learn
Businesses are often unavailable to convert a customer because they cannot convey their pitch easily through words alone. Video can help you dilute these complicated pitches with the help of easy-to-understand concepts.
It becomes much easier to create a bond that leads to long-term loyalty with your prospects by using Vmail. When a prospect like your pitch, they also become compelled to let others know about it.
5. Video Marketing will boost traffic to your website
Of course, as more and more people learn about your brand due to social sharing of the video, the chances are that those people are going to visit your website too. That means an exciting and alluring video in your email campaign enhances sales or website traffic too.
However, captivating videos are not only a great resource for traffic, but they also lead to better SEO positioning in SERP and increase the possibility of your conversions.
In B2B, when you are looking to foot traffic to your website but due to product complexity, it is getting difficult, Vmail can get in the frame. Engagingly convey your product with Video form; so that among hordes of text, your Vmail in the receiver’s inbox can build trust & a long-term connection.
6. Offers Human Touch to Your Brand
Texts cannot create the required connection with the audience that videos can. When videos are added to your mails, the receiver feels that you are speaking with them directly. This allows you to connect with your viewers more personally, and your brand has a better recall value.
In addition to that, words cannot convey the emotion behind them. With videos, you can easily solve this issue.
The advantages of video marketing in emails are too many to ignore, and these are just a few, but enough the explain its importance. Of course, to leverage it well, you must make quality video content that totally fits your marketing goals and value propositions. You can also find a reliable and experienced explainer video company for your help.
Author bio:- Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.