Understandably, cold calling in any form is a daunting task, but it is an undeniably effective way for converting leads into business sales. It’s not just a matter of showing up and being persuasive. To succeed, it’s important to have a well-thought strategy in place that outlines the steps you need to take.
Here are some tips for a successful in-person cold-calling meeting.
Who should you study up on the company or the people you’ll be talking to? Both! You should study up on both the company and the individual potential customers you intend to talk to.
This means researching their current product line, pricing structure, mission statement, customer feedback, etc. Who are they? What do they need? Where will you find them? Knowing this information is how you’ll be able to craft a targeted message and identify what exactly you should be focusing on during your meeting.
Draft a Script
Speaking of a targeted message, it’s important to draft a script that you can use. Make sure your script includes information about you, and your company, and an emphasis on how you can help your potential customers solve their problems.
The advantage of having a script is that you’ll be able to stay on topic and make sure that your message remains consistent throughout. It also eliminates any awkward pauses or filler words, which can cost you the chance at making a good impression.
While regular cold calls mean you don’t have to worry about your dress code, in-person cold calls are different. You’ll need to make sure that your appearance is professional and inviting. Read more about How do temporary Staffing agencies work?
If you’re unsure what’s appropriate, it’s best to err on the side of caution and dress conservatively. Avoid wearing overly flashy clothes or heavy makeup, and focus on something simple but classy. Emphasize comfort and confidence with pieces like a tailored blazer or dress pants. Simple jewelry and minimal makeup will also give you an added touch of professionalism. Read more about STC Balance Check.
Follow Up Quickly
An important aspect of a successful in-person cold calling is to follow up as soon as possible. Don’t wait, because the longer you take, the more they’re likely to forget about you. Try and do a follow-up call within an hour or two of your meeting.
You can also send them a quick email with additional information that might be helpful. This can be a great way to stay in touch and reiterate your message while demonstrating that you’re very interested in helping them.
In-person, cold calling is an effective way to get your message across and build relationships with potential customers. However, it’s important to have a plan of action before you go out there. With the right strategy and preparation, you can make a good impression and increase your sales.