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Owning, Strategizing and Marketing a Startup Business

by Eric

Ever had that wild, rushed dream where you created your own business from scratch? Did you dream of building your own digital learning platform, or full-blown bakery business, or perhaps a small-town florist shop? Ever wondered how to start a beverage company? With so many options to dig into, it might get a little confusing and even overwhelming at times. However, do not worry because these are dreams no more. This article presents you with everything you need to know to establish a business that caters to your plans and strategies, all the while pulling in commendable profits.

Nothing goes on without a proper goal in mind and therefore, one needs to strategize his needs and set future goals for striving in an industry as risky as entrepreneurship. Following are the strategies that one needs to follow before seriously engaging in his own business:

Chalking out a business plan

Market research tells you whether it is possible to turn your business plan into a business deal. Aftermarket research, analyzing competition from potential challengers in the field in what we call competitive analysis tells you of potential threats that you may face upon entering the field of your business, thereby enabling you to identify and strategize accordingly. Read more about MMJ Card| Why You Should Have Your Own?

Competitive analysis may help you know your customers and competitors more, as a result of which you may have the chance to now make your business unique and more appealing to the customers.

Setting a budget for the company

Whatever the business plan, it needs to have a minimalistic yet efficient budget. Therefore, before starting out independently in the wide-open ocean of entrepreneurship, one needs to prioritize and budget what they need and organize accordingly. Follow the given set of instructions thus, and take the lead-

  1. Prioritize and set up the must-haves for your business.
  2. Weight the revenue and identify where to reduce it.
  3. Keep aside a budget for variable costs.
  4. Secure potential investors and negotiate costs.
  5. Pay attention to cash flow within the initial days of the business.

Procuring investment for the company

Now that we have set a budget, investment is the next step.

One of the ways to go about investing is by indulging with angel investors, typically individuals who bring money to invest in newly-emerging companies in return for certain ownership equity. Angel investors ideally expect an internal rate of return (IRR) of anything between 20% to 40%. It is a newer effective way of financing budding companies.

Seeking out venture capitalists (VCs) is also a good option. As opposed to angel investors, VCs are business agencies and institutions that project all their money and connections onto your business, making the benefits run both ways.

Pooled funds or equity crowdfunding is a more profitable, expanded, and equitable model of procuring investments for entrepreneurs as they get to showcase their business design to potential investors in a public forum offline.

Measure the performance of your business

Checking the resourcefulness of the business in its initial days is as crucial as procuring a monetary investment. The best way to do so is to set up KPIs. KPI refers to a Key Performance Indicator wherein one may set up targets so as to focus on and prioritize what is more important. One example of KPI would include an “increase in customer reach per month”.

KPI metrics enhance and emphasize the monthly outcomes of a business. This helps, especially in the initial levels of the business.

Generating profits in the business

The final step in the catalog is generating profits and revenue from the business. This needs to be achieved through the following steps, but always remember to innovate and create new strategies for there is no catalog to entrepreneurship.

Innovate and strategize

If you’re working with a team, bring them together to discuss and chalk out discreet plans to increase profit margins. KPI, as mentioned, is a good way of doing so. One needs to have a mind map of their business and keep track of where they are going. With so many options out in the open, it is very important to not be distracted with them and keep a consistent check on the outreach of the business.

Enhanced customer engagement

Engaging with the target customers is crucial to profits. Analyzing their needs, responding to their satisfactory and dissatisfactory reviews will help a company go a long way in making strong bonds with customers that may end up staying long-term. Social media is a great platform for this outreach. One needs to keep the customer wanting more. This needs to be done by creating monthly or annual business models that customers may return to (for eg. monthly subscriptions).

  • Inventory logistics

Warehousing and inventory are important aspects for keeping track of what’s going out and coming in respectively. Performance, safety, and security, warehousing and logistics need to be kept in check and proper surveillance.

Keep track of progress

Even though there is no catalog for establishing successful entrepreneurship, it is important to see what suits your business and what does not. Whatever seems like a wrong fit for your puzzle needs to be removed and reshuffled. Following are the steps you may further take to ensure profit:

1. Keeping a check of financial statements– Income statement, balance sheet, and cash flow statement need to be reviewed and analyzed monthly in order to check the flow of finances.

2. Be introspective and analyze your own expectations from the business- Make sure that the business is just as you chalked it out to be. Do not falter in your track and know what exactly you expect from this business ordeal.

3. Stay trendy in the business field – Keep a check on whatever is new and try to inculcate those values within your own business plans, given that they suit your business structures and not alter them. Get to know the market and work accordingly. Do not be demoralized if profits do not come instantly, income flow should be slow and steady, not too dynamic.


Best of luck to you on your venture into unknown lands of profits, shares, and revenues! Do not be too scared for we trust you with your unique ideas and crazy ventures that lie ahead.  Come out fighting!

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