It is not surprising that a city like Melbourne accounts for more than twelve percent of Australia’s economy. Melbourne is home to a plethora of multinational corporations and homegrown companies, which makes the city’s business environment highly dynamic and competitive. Owing to a high degree of competitiveness, companies often find it challenging to set themselves apart from the competition and establish a brand name in the local industry. Corporate videos are a type of content that such companies can use either for internal or promotional purposes.
A high-quality corporate video can be used for multiple purposes and will help the company to establish its brand identity and become more recognizable. Moreover, it allows the company to show the public or their employees how different they are from the competition.
However, making a professional-looking corporate video is not a task for amateurs, and it must be left to professionals only. So, it is best to hire a company like Melbourne video production and outsource the corporate video to professionals.
In addition, due to platforms like Tik-Tok and Instagram reels, consumers are more likely to focus on visual and audio content than old-school infographics.
Five reasons why a company must invest in a corporate video.
-
Video Content Drives Better Engagement
When compared to normal infographics or images, video content is more engaging, and it is much easier for people to retain the information they got from the video. When everyone is trying to grab attention, there is nothing better than a video on a company’s social media handle or in the internal presentations.
Even for internal use, the company’s internal stakeholders are more likely to watch a quick video rather than read an email since watching videos is effortless.
-
Videos are a Better Way of Communication
Appealing to the visual senses or auditory senses alone will not prove fruitful. For example, infographics were the name of the game in the early days of social media and the internet, but now they are almost irrelevant since they do not appeal to the public.
On the other hand, when you appeal to both the senses and combine visual and audio elements, it entices people to watch the video by catching their attention effectively. Read more about the Key Benefits of Testimonial Videos.
-
Videos are the Backbone of Social Media
With recent algorithm updates on social media platforms such as Meta (Facebook’s new name) and Instagram, it is evident that such platforms favor video content more than images.
This is mainly because when people watch videos, then these social media sites can showcase more ads to the public.
In addition, people love to share creative content with their friends and followers. So, if a company can make a creative video, they might not even need to spend resources on promoting the video as the public would do the job for them.
-
Good for Branding
When a company makes a corporate video, they use elements like brand jingles, taglines, and logos. Using such elements repeatedly to incorporate videos makes it easier for the audiences to recognize your brand easily. Moreover, since every company has its own policies and culture, video content gives the companies a chance to showcase their values.
-
Video Content is Good for SEO
Who does not even have a website in 2021? Most companies often struggle to drive up their website traffic and engagement figures. However, a wide array of video content published on your website with proper captions, information, keywords, and tags makes your website more visible to the audiences when they search for related keywords by boosting your website rank on the Search Engine Results Page (SERP).
Videos have proven to be the most effective way to promote a product or communicate a point across the various stakeholders and offer better ROI than other types of content.
