A small business can taste success only with a solid marketing strategy. You execute marketing plans to help achieve sales and ensure proper branding of your business. The first work is to establish or conceive a brand.
For the potential and existing customers of a small business to know about their company, its products or aim, a clear and definite brand identity is paramount. After you decide your company’s identity, you need to complement it with a suitable name, motto/logo, imagery and colors that take your brand to your target audience.
It’s also very important to know your market or customer. Making a marketing plan isn’t a cookie cutter approach. Every business has its own niche and hence requires a marketing strategy that’s specific to its needs and goals.
Before chalking down your tactics and plan, small business owners need to know the demographic of their customers, their age, their location, their preference of online services, and how do they search for products.
The online pathway
Facebook advertising is absolutely wondrous. Over 3 million small to medium size business advertise their products and services on Facebook. Effective and inexpensive, you can virtually reach any audience.
- Facebook ads are the behemoth of advanced targeting. They help you tap into a specific audience on the basis of their online behavior, sex, age, interests, and location. It’s a cakewalk to create Facebook ads. All you need is a great headline, a considerably descriptive copy, a good image, and a proper link.
- GMB or Google by Business is another powerful advertising medium. Local businesses can use the listing to target local customers. Experts hail it as the most robust and rewarding strategy right now.
- GMB integrates different Google platforms and mediums into a central domain, which includes your Google Maps profile, Google+ account, Google reviews, Google Insights, and data access on Google Analytics, and many more.
- Google adwords and content marketing are equally important. Most marketers would say that the latter has a huge commercial impact on their business.
- Content marketing is how you create and distribute relevant, valuable, and consistent and catchy content to lure and sustain a clearly-defined customer base. It also drives a viable customer action.
It’s duly important to focus on your value proposition. You must be different from your competition in terms of quality. Your value proposition can underscore this difference. It’s also crucial to capitalize on temporary plays or short-term movements.
If there’s a scrappy start, fret not. You will earn more ROI with proper scaling. It takes some time to build a strong SEO machinery. Your early initiatives need to be realistic.
Also, if your home is your business base, consider installing feather flags outside the store or right at the corner of the street. The classic products don’t cost a fortune.
Coming back to the online fold, make sure you’re using the free promotional tools. Use them where you need an amplification. Additionally, you need to capture enough information about your website prospects. A market research is very pivotal.