You were probably a little sad when Christmas and other special events rolled around, and you saw that there were no new toys in your stocking. You’re undoubtedly growing a little older, and that’s why you’re here. You want to know who makes the best toys in the world. After all, that way, you know where to go when you’re looking for a new toy for yourself or whomever it is you are buying a gift for.
So, without further ado, here are all five of the biggest toy makers in the world. Read on!
- Mattel
Mattel is one of the largest toy companies in the world. The company was founded in 1945 by Harold “Matt” Matson and Eliot Handler.
Mattel is headquartered in El Segundo, California. The company produces a wide range of toys, including Barbie dolls, Hot Wheels vehicles, American Girl dolls, and Fisher-Price toys. Mattel had increased sales last year. The company employs approximately 32,000 people worldwide.
- The Lego Group
The Lego Group is generally known for its innovative and high-quality toys, which children and adults worldwide enjoy. The company’s flagship product is LEGO bricks, sold in more than 140 countries. The Lego Group also manufactures and markets a wide range of toys and products, including LEGO sets, LEGO mini figures, LEGO video games, and LEGO apparel.
The company has expanded its business in recent years to include theme parks, movies, and even a hotel. The Lego Group is a publicly-traded company with over $14 billion in market capitalization.
- Hasbro
Hasbro is usually known for making some of the most popular toys on the market, offering a wide variety of products.
They are a publicly traded company, and they have a lot of shareholders. Hasbro is a very large company, and they have a lot of power in the industry.
- JAKKS Pacific
JAKKS Pacific is a toy company that manufactures and markets various toys. Their products are available in over 90 countries and have a presence in over 30,000 retail stores.
It is one of the world’s largest toy makers; its products include action figures, dolls, plush toys, and more. They are committed to providing safe and high-quality products accessible to all. Read more about What are Dinosaur Toys?
- Spin Master
Spin Master was founded in 1994 by two entrepreneurs, Anton Rabie and Robert Ree. The company started off as a small Canadian operation but quickly grew into a global business. Today, Spin Master is a publicly-traded company with operations in over 20 countries. The company’s portfolio includes some of the most popular toys on the market, such as Bakugan, Air Hogs, and Meccano.
Spin Master has won numerous awards for its products, including the Toy of the Year award multiple times. And it also has a successful television business. The company produces and manufactures several hit shows, including Paw Patrol, Bubble Guppies, and Rusty Rivets. Overall, Spin Master is a company with a long history of success.
All About the Largest Toy Makers in the World Today
If you’re looking for the world’s biggest and best toy makers today, you’ve come to the right place. These companies know how to make products that both children and adults will love, and they’re always at the forefront of the latest and greatest trends.
So, whether you’re looking for the newest must-have toy or a classic favorite, check out the selections from these top toy makers. You won’t be disappointed! Did you find this article helpful? Check out the rest of our blogs!
The 5 Largest Toy Makers at a Glance
Use the table below to compare the five companies in this guide. The facts are stable and widely reported: founding year, headquarters, and best-known brands. Revenue changes every year, so check each company’s latest annual report for current figures. Note one correction to the text above: the LEGO Group is privately held, owned by the Kirk Kristiansen family through KIRKBI. It is not a publicly traded company and has no market capitalisation.
| Company | Founded | Headquarters | Best-known brands |
|---|---|---|---|
| Mattel | 1945 | El Segundo, California, USA | Barbie, Hot Wheels, Fisher-Price, American Girl |
| The LEGO Group | 1932 | Billund, Denmark | LEGO bricks, LEGO Technic, LEGO City |
| Hasbro | 1923 | Pawtucket, Rhode Island, USA | Monopoly, Play-Doh, Transformers, Nerf |
| JAKKS Pacific | 1995 | Santa Monica, California, USA | Action figures, dolls, plush toys |
| Spin Master | 1994 | Toronto, Canada | PAW Patrol, Hatchimals, Rubik’s Cube |
How Is a Toy Maker Ranked as “Largest”?
Rankings usually use annual revenue. Revenue changes with sales, so the order can shift from year to year. In recent years, the LEGO Group has reported the highest revenue of the five, followed by Mattel and Hasbro. Other measures include the number of employees, the number of countries where products are sold, and the number of brands owned. A company can be large by revenue but small by headcount, or large by headcount but focused on one market. When you read a ranking, check which measure it uses and which year it covers. A ranking from 2022 may not match 2025, because toy sales rise and fall with movie releases, holiday demand, and new product launches.
How to Choose Safe Toys for Children
Check the age label on the box. It tells you which age the toy is designed for. Toys with small parts are not safe for children under 3 years old, because they can cause choking. Look for safety marks. In the US, toys should meet the ASTM F963 safety standard and the rules of the US Consumer Product Safety Commission (CPSC). In Europe, look for the CE mark. Check for recalls before you buy. The CPSC website lists recalled toys. Avoid toys with sharp edges, loose batteries, or strong magnets that can come loose. Button batteries are a serious hazard if swallowed. Choose toys from brands you trust, and keep the packaging until you are sure the toy is safe. If a toy breaks, throw it away instead of letting a child play with sharp pieces.
Frequently Asked Questions
Who is the largest toy maker in the world?
By revenue, the LEGO Group has been the largest toy maker in recent years, followed by Mattel and Hasbro. Rankings change with annual sales, so check each company’s latest annual report for current figures.
Is the LEGO Group publicly traded?
No. The LEGO Group is privately held, owned by the Kirk Kristiansen family through KIRKBI. It is not listed on any stock exchange and has no market capitalisation.
What are Mattel’s most famous brands?
Mattel’s best-known brands are Barbie, Hot Wheels, Fisher-Price, and American Girl. Mattel was founded in 1945 and is headquartered in El Segundo, California.
How do I know if a toy is safe for my child?
Check the age label, look for safety marks such as ASTM F963 in the US or the CE mark in Europe, and check the CPSC website for recalls. Avoid toys with small parts for children under 3, and keep button batteries out of reach.
Which toy maker owns PAW Patrol?
Spin Master owns PAW Patrol. Spin Master was founded in Toronto, Canada, in 1994. Its other well-known brands include Hatchimals and Rubik’s Cube.
Disclaimer: This guide gives general information about the largest toy makers in the world. Revenue, rankings, and company details change over time. Check each company’s latest annual report and the US Consumer Product Safety Commission website for current information before you buy.
Last Updated: 6 November 2026